Our Story
Our Ambedo Beauty Journey
From a fated meeting to creating a revolution in DIY nail care - discover the story behind Ambedo Beauty and the passionate team making it all happen.
Our Journey
A Fated Meeting
A fated meeting where opposite personalities aligned
Emily and Neena first crossed paths in late 2020. With their dynamic contrast - Emily with her business acumen and Neena with her beauty obsession - they immediately connected and knew they wanted to create something special together.
Their complementary skills and shared vision laid the foundation for what would eventually become Ambedo Beauty.
Planning Begins
Planning begins - a wonderful idea formulates
Throughout 2022, Emily and Neena dedicated themselves to planning and developing their wonderful idea. They spent countless hours researching, brainstorming, and getting everything together to make Ambedo Beauty a reality.
This period was marked by product development, market research, and building the foundation for their future business.
Official Launch
Official Launch - Our first customer Hope
In January 2023, Ambedo Beauty officially launched with our website going live. Our very first customer was named Hope - a fitting name that gave us hope and served as a positive sign for the future of Ambedo Beauty.
Hope's early support validated our vision and motivated us to continue growing and improving our products.
Innovation Breakthrough
Invented DIY customisable nail system
In September 2023, we invented our revolutionary DIY customisable nail system. This innovation featured a design patent for our unique DIY palette that allows people to personalise their gels without the mess and waste of traditional systems.
Our system enables customers to easily replace capsules and swap colours at will, making nail customisation more accessible and sustainable than ever before.
Style Magazine Feature
Featured in Style Magazine - Women Of Brisbane
In March 2024, Ambedo Beauty was featured in Style Magazine as part of their "Women Of Brisbane" special edition. This recognition highlighted our founders' journey and the innovative approach we've brought to the beauty industry.
The feature helped introduce Ambedo Beauty to a wider audience and solidified our position as innovators in the DIY beauty space.
Growing Community
Rising popularity and steadily growing our client base
Throughout 2024, we experienced rising popularity and steadily grew our client base. We focused on building a community around our brand, connecting with customers who shared our passion for beautiful, customisable nails.
Seeing how much people loved our products pushed us to create more and maintained our passion for innovation in the beauty space.
Prevention Magazine Winner
Prevention Magazine Winner - Best DIY Mani/Pedi
In November 2025, Ambedo Beauty won the national Prevention Magazine Award for "Best DIY Mani/Pedi" of 2025. This prestigious recognition validated our commitment to creating high-quality, user-friendly nail products.
The award highlighted our innovative DIY customisable nail system and its benefits for at-home nail care enthusiasts across the country.
The Journey Continues
And the journey goes on...
As we move forward, our journey at Ambedo Beauty continues with excitement and passion. We're constantly working on new and innovative products to revolutionise the DIY nail care experience.
Stay tuned for exciting developments as we continue to grow, innovate, and bring the joy of beautiful, customisable nails to everyone.
A Fated Meeting
A fated meeting where opposite personalities aligned
Emily and Neena first crossed paths in late 2020. With their dynamic contrast - Emily with her business acumen and Neena with her beauty obsession - they immediately connected and knew they wanted to create something special together.
Their complementary skills and shared vision laid the foundation for what would eventually become Ambedo Beauty.
Planning Begins
Planning begins - a wonderful idea formulates
Throughout 2022, Emily and Neena dedicated themselves to planning and developing their wonderful idea. They spent countless hours researching, brainstorming, and getting everything together to make Ambedo Beauty a reality.
This period was marked by product development, market research, and building the foundation for their future business.
Official Launch
Official Launch - Our first customer Hope
In January 2023, Ambedo Beauty officially launched with our website going live. Our very first customer was named Hope - a fitting name that gave us hope and served as a positive sign for the future of Ambedo Beauty.
Hope's early support validated our vision and motivated us to continue growing and improving our products.
Innovation Breakthrough
Invented DIY customisable nail system
In September 2023, we invented our revolutionary DIY customisable nail system. This innovation featured a design patent for our unique DIY palette that allows people to personalise their gels without the mess and waste of traditional systems.
Our system enables customers to easily replace capsules and swap colours at will, making nail customisation more accessible and sustainable than ever before.
Style Magazine Feature
Featured in Style Magazine - Women Of Brisbane
In March 2024, Ambedo Beauty was featured in Style Magazine as part of their "Women Of Brisbane" special edition. This recognition highlighted our founders' journey and the innovative approach we've brought to the beauty industry.
The feature helped introduce Ambedo Beauty to a wider audience and solidified our position as innovators in the DIY beauty space.
Growing Community
Rising popularity and steadily growing our client base
Throughout 2024, we experienced rising popularity and steadily grew our client base. We focused on building a community around our brand, connecting with customers who shared our passion for beautiful, customisable nails.
Seeing how much people loved our products pushed us to create more and maintained our passion for innovation in the beauty space.
Prevention Magazine Winner
Prevention Magazine Winner - Best DIY Mani/Pedi
In November 2025, Ambedo Beauty won the national Prevention Magazine Award for "Best DIY Mani/Pedi" of 2025. This prestigious recognition validated our commitment to creating high-quality, user-friendly nail products.
The award highlighted our innovative DIY customisable nail system and its benefits for at-home nail care enthusiasts across the country.
The Journey Continues
And the journey goes on...
As we move forward, our journey at Ambedo Beauty continues with excitement and passion. We're constantly working on new and innovative products to revolutionise the DIY nail care experience.
Stay tuned for exciting developments as we continue to grow, innovate, and bring the joy of beautiful, customisable nails to everyone.
Meet Our Team
At Ambedo Beauty, our team is united by our passion for making beautiful, customisable nail care accessible to everyone.
Ambedo Beauty was born from the friendship and complementary skills of our founders, Emily and Neena. What started as a personal connection blossomed into a powerful business partnership.
Emily brings her passion for business strategy and numbers, ensuring every detail is perfect and our operations run smoothly. Neena is our beauty expert who ensures every ingredient is impeccable and connects with our community through our social channels.
Together, they brainstormed, planned, and created Ambedo Beauty with a clear vision: to develop a range of nail products that anyone can use and feel beautiful with, whether you're a beginner or a nail enthusiast.
Beyond our founders, Ambedo Beauty is powered by a diverse and dedicated team of professionals who share our vision for revolutionising nail care, including nail artists, nail-loving team members and our tech support. Each and every person making each and every day fun, engaging and keeps everything running smoothly.
Together, we're a close-knit community of problem-solvers, innovators, and beauty lovers dedicated to making Ambedo Beauty the go-to choice for customisable, high-quality nail care.
Our Philosophy
We believe that beautiful nails should be accessible to everyone, regardless of skill level. Our products are designed to be easy to use while delivering professional-quality results.
We absolutely love our customers, and it's their enthusiasm for our products that inspires us to keep innovating and improving. Seeing how much people love our creations pushes us to create more and maintains our passion for the beauty industry.
"I Have No Idea Where To Start"
We understand that diving into the world of nail art and DIY manicures can seem daunting. That's why we're here to help you on your nail journey!
Whether you're completely new to nail care or looking to up your game, we'll take you from unsure to nail-addicted with our easy-to-use products and supportive community.
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Shellac vs Gel vs BIAB vs Acrylic vs SNS: The Ultimate Guide
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Your Journey To Stunning Nails Begins Here
Our ethos
Our name, Ambedo, reflects our philosophy. It's a moment of awareness of the present, of being fully alive and conscious of the beauty around us. We want our products to help you create those moments – whether it's the satisfaction of perfecting a new technique or the confidence boost from a flawless set of nails.
How It Began
At Ambedo Beauty, our story began with a simple dream: to bring the joy and confidence of salon-quality nails into every home. We're not just another nail product brand; we're a community of dreamers, innovators, and nail enthusiasts who believe that everyone deserves to feel beautiful, regardless of their skill level or experience.
Palettes For Nails
We poured our hearts into developing a product that would revolutionise at-home nail care. Countless ideas, testing, and feedback sessions later, we created something truly special. Our Solid Nail Gel Palettes are the result of passion, perseverance, and a genuine desire to empower people to express themselves through their nails.
The Ambedo Flair
It's not just our innovative products; it's our unwavering commitment to you, our Ambedo Beauty family. We believe in fostering a supportive community where everyone can learn, grow, and celebrate their unique style. From nail art novices to seasoned pros, we're here to guide, inspire, and cheer you on every step of the way. Where convenience meets luxury, and every manicure is a masterpiece.
The Ambedo Way
At Ambedo Beauty, we're more than just a brand – we're your partners in self-expression. We're committed to using high-quality, cruelty-free ingredients and sustainable practices because we believe looking good should also mean doing good.
Connections
Join us in our mission to make salon-quality nails accessible to everyone. Together, let's paint a more colourful, confident world – one nail at a time. Let's redefine nail art from home, and create a palette of possibilities where everyone can feel like a masterpiece!